The Influence of Social Media on Public Administration
Abstrak
Latar Belakang: Meningkatnya penggunaan platform media sosial memberikan pengaruh yang sangat besar pada berbagai aspek kehidupan masyarakat, termasuk administrasi publik. Media sosial telah menjadi alat yang ampuh dalam komunikasi, berbagi informasi, dan jaringan, dan memiliki potensi untuk mengubah cara administrasi publik beroperasi. Namun, ada juga beberapa tantangan terkait penggunaan media sosial dalam konteks ini, seperti risiko keamanan siber dan potensi misinformasi dan berita bohong. Tujuan: Tujuan dari penelitian ini adalah untuk mengeksplorasi pengaruh media sosial pada administrasi publik, termasuk bagaimana platform media sosial digunakan dalam konteks ini, manfaat dan tantangan yang terkait dengan penggunaan media sosial, dan bagaimana administrator publik dapat mengelola risiko secara efektif. dan peluang yang terkait dengan media sosial. Metode Kualitatif dan Data Sekunder: Penelitian ini akan menggunakan metode kualitatif untuk mengumpulkan dan menganalisis data dari sumber sekunder seperti artikel ilmiah, laporan pemerintah, dan studi kasus. Data akan dianalisis secara tematis untuk mengidentifikasi pola dan tren yang terkait dengan pertanyaan penelitian. Temuan: Temuan penelitian ini menunjukkan bahwa platform media sosial digunakan oleh administrator publik untuk berbagai tujuan, termasuk berbagi informasi, menerima umpan balik, dan terlibat dengan warga. Selain itu, penggunaan media sosial memiliki beberapa manfaat, seperti peningkatan transparansi dan akuntabilitas, keterlibatan warga yang lebih besar, dan komunikasi yang lebih cepat. Namun, ada juga beberapa tantangan terkait penggunaan media sosial, termasuk risiko keamanan siber, masalah privasi, dan potensi misinformasi dan berita palsu. Administrator publik dapat secara efektif mengelola risiko dan peluang penggunaan media sosial di organisasi mereka dengan mengembangkan kebijakan dan prosedur, melatih staf, dan memantau penggunaan media sosial.
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