CULTURAL TOURISM DEVELOPMENT STRATEGY OF TENGANAN PEGRINGSINGAN VILLAGE IN KARANGASEM REGENCY

Abstract

ABSTRACT

Efforts to encourage the role of Karangasem Regency Tourism Office are urgently needed in the context of developing cultural-based tourism in the Tenganan Pegringsingan Village, which is the locus of the research. However, there are still obstacles encountered in its development. Therefore, this research is very important to realize the tourism office who can think strategically in optimizing the role of developing cultural tourism in Tenganan Pegringsingan Village. This study aims to determine and formulate strategies that can be carried out by the Karangasem Regency Tourism Office in developing cultural tourism in Tenganan Pegringsingan Village. The research method used in this research is descriptive qualitative method. Data collection is done by interview, observation, and documentation. Data analysis techniques used are SWOT Analysis, IFAS, EFAS, and SFAS. The results of research and data processing through IFAS, EFAS, and SFAS methods show that the Tenganan village has high internal conditions in the development of culture-based tourism, but the Karangasem Regency Tourism Office and the Tenganan Village Government have not been able to take advantage of the opportunities that exist and have also not been able to avoid threats that will appear. Based on the SWOT analysis, the researcher has formulated 11 (eleven) strategies in the development of cultural tourism in Tenganan Pegringsingan Village.