MOTIF PEMBAGIAN MERCHANDISE PADA KAMPANYE PILIHAN WALIKOTA SURABAYA 2020
The election of the mayor is part of Indonesia's democratic party. This momentum is highly anticipated by various circles of society. Especially during the candidate campaign period. This is a golden opportunity for candidate pairs to attract support. One of them is by distributing merchandise to the public. Surabaya is the city that its leader has been waiting for as the place for Tri Risma Harini. His success in the Surabaya office has set a brilliant track record during his tenure. Therefore, the candidates for mayor and deputy mayor who are elected in the next period have the task of making Surabaya better. The 2020 Surabaya city election campaign period is a competition between the two candidates for mayor and candidate for deputy mayor. During the campaign period, each prospective candidate competed to attract the attention of the public. Based on this phenomenon, the analysis of the research theory uses Alfred Schutz's theory of motives. Analysis of the division of the two types of motives, namely because of the motive and so that the motives can see the motives of the distribution of merchandise in the 2020 Mayor of Surabaya's election campaign. This research uses qualitative methods with observation, interview and documentation data. Qualitative data were analyzed by stages of reduction, appearance, conclusion. The results showed that the motive for the distribution of merchandise in the 2020 mayor of Surabaya's election campaign was based on motives.
Copyright (c) 2021 Yunia Mulia Irianti
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).