MINANG MART RETAIL EFFECTIVENESS BASED ON LOCAL WISDOM AS A FRANCHISE ALTERNATIVE IN PADANG CITY

  • ELVIRA MULYA NALIEN INSTITUT PEMERINTAHAN DALAM NEGERI KAMPUS SUMATERA BARAT
Keywords: Effectiveness, Minang Mart Retail, Franchise

Abstract

Nowadays franchise business is seen as a type of business that promises profits. Especially in minimarket retails such as Indomaret and Alfamart. However, these two mini markets cannot be found in West Sumatra, which actually offers Minang Mart as a modern retail with local wisdom. Minang Mart is the Main Program of TPKAD and is managed by three West Sumatra BUMDs and enlivened by local UMKM. This research is a qualitative research with descriptive approach and inductive method. Data collection using interview techniques, observation and study of related documents. While the Snowball Sampling Technique is used in determining informants. The research purpose is measure the effectiveness of Minang Mart Retail based on local wisdom as an alternative franchise in the Padang city. For this retail effectiveness, it is measured based on effectiveness measurement indicators according to Siagian such as Clarity to Be Achieved, Clarity of Strategies of Goals Achievement, Process of Analysis and Formulation of Strong Policies, Good Planning, Appropriate Programming, Preparation of Supporting Facilities and Infrastructure and Monitoring and Control Systems. Among the indicators that have been going well are Supporting Facilities and Infrastructure.

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Published
2020-05-28
How to Cite
NALIEN, E. (2020). MINANG MART RETAIL EFFECTIVENESS BASED ON LOCAL WISDOM AS A FRANCHISE ALTERNATIVE IN PADANG CITY. Jurnal Ilmu Pemerintahan Widya Praja, 46(1), 301-316. https://doi.org/10.33701/jipwp.v46i1.895
Section
Articles