Analysis of Human Resource Development in the GEMAPESTA Program at the Tourism and Culture Office of Wonosobo Regency, Indonesia
DOI:
https://doi.org/10.33701/ijok.v6i2.5842Keywords:
Human Resource Development, Digital Era, GEMAPESTA, Department of Tourism and Culture, Community Tourism Awareness Movement ProgramAbstract
Background: Human resource development (HRD) is a strategic element in the tourism sector, especially in responding to the demands of the digital era, which emphasizes technological adaptation and innovation in digital promotion. Wonosobo Regency, as a leading tourist destination, faces challenges due to the low digital competence of local tourism actors. Although tourist visits are increasing, skills in utilizing digital media for tourism promotion and management remain limited. This creates a gap between the tourism potential and the capacity for effective digital promotion. To address this issue, the Department of Tourism and Culture initiated the Community Tourism Awareness Movement (GEMAPESTA) to enhance the technology-based capacity of human resources. Purpose. This study is to analyze human resource development in the digital era through training programs within GEMAPESTA. Method. The research employs a descriptive qualitative approach using the HR training and development theory by Sedarmayanti (2016). Data were collected through in-depth interviews with seven informants and documentation. The informants consisted of officials from the Department of Tourism and Culture and community-based tourism actors involved in the GEMAPESTA program. Result. The results indicate that the GEMAPESTA program has contributed positively to improving the knowledge and skills of the community in managing and promoting tourist destinations. Conclusion. The program has been implemented quite well and in line with its objectives, although challenges remain, such as limited technological infrastructure and uneven digital literacy. This study recommends strengthening collaboration between government, local communities, and the private sector to support the sustainability of the program and enhance the effectiveness of human resource development in the digital tourism sector.
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