COMMUNICATION STRATEGY IN THE KOMNAS PEREMPUAN IN INCREASING PUBLIC PARTICIPATION TO OVERCOME SEXUAL VIOLENCE AGAINST INDONESIAN WOMEN 2010-2014
Abstract
Sexual violence is basically a reality that exists in today society that violence against women a lot and often occurs everywhere, which happened to a woman who assessed as weak as and lower than men. In this case, the National Commission for Women division has a Community Participation socialization strategy to address sexual violence. For the formulation of the problem in this research focuses on how the socialization strategy division of National Commission of Women (or Komisi Nasional untuk Perempuan, here in after is Komnas Perempuan community participation to address sexual violence? The purpose of the research is to determine the communication strategy of the division of Komnas Perempuan to increase public participation in addressing sexual violence. This research also uses community participation, strategy of communication, social marketing as theoretical views of the phenomenon of violence against women and utilize the strategy and socialization as the main concepts. It used a descriptive study using a qualitative approach with constructivist paradigm and phenomenological method assuming a human subject is actively interpreting their experiences with giving meaning to something that happened, also to look at the process of socialization that occurs between the division of society participation by the public when socialization tackle sexual violence against women. Besides, it also used social media and websites to include sexual violence mapping. The results showed that the communication strategy undertaken by the division of the Komnas Perempuan to increase public participation of women in addressing sexual violence against women uses family-oriented type of informal means such as is done in conjunction with service provider partners, NGOs, local women's organizations, and worked with the band "symphony" in order to campaign A 16 Days of Violence Against Women (16HAKTP) to talk about sexual violence.
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